Premier Surgeon

Paul M. Stubenbordt, president of Stubenbordt Consulting, specializes in advertising and marketing for ophthalmic practices. Using his expertise at implementing creative strategies, his column educates readers on how to develop a significant marketing advantage by selecting the most effective messages and cost-efficient media sources. He can be reached at Stubenbordt Consulting Inc., 104 Houston St, Suite D, Roanoke, TX 76262; 682-831-0900; Fax: 682-831-0903; e-mail: paul@refractiveconsulting.com; Web: www.refractiveconsulting.com